Top 5 Books and Reference Apps in Bulgaria Q2 2023

During the second quarter of 2023, the Books and Reference category in Bulgaria witnessed notable trends across the top 5 applications. Here, we delve into the weekly downloads, revenue, and active user metrics for these apps, as provided by Sensor Tower.

Storytel: Audiobooks & Ebooks saw a varied performance in weekly revenue, peaking at around $18.5K in mid-April and fluctuating throughout the quarter, ending at approximately $15.6K in the last week of June. Weekly downloads experienced an upward trend towards the end of the quarter, reaching 2.4K in the final week. Active users showed some volatility, with a slight dip in early June but recovering to 46.3K by the end of the quarter.

Audible: Audio Entertainment maintained a relatively steady weekly revenue, peaking at $1.2K in mid-June. Downloads were lower, with a notable increase to 518 in late May, before stabilizing around 262 by the end of June. Active users varied, with a peak in late May at 2.5K, followed by some fluctuations, ending at 1.9K in June.

Joyread experienced a modest revenue trend, peaking at $330 in mid-April and fluctuating throughout the quarter, ending at $190 in late June. Downloads saw a significant rise in mid to late June, reaching 133 and 131 respectively. Active users also saw an increase towards the end of the quarter, peaking at 212 in the last week.

WebNovel exhibited a steady revenue performance, with minor fluctuations, peaking at $169 in mid-April and ending at $89 in late June. Downloads saw a significant increase in the last two weeks of June, reaching 125. Active users peaked at 357 in the final week, showing a positive trend towards the end of the quarter.

Everand: Ebooks and audiobooks showed consistent revenue growth, peaking at $312 in mid-April and ending at $295 in the last week of June. Downloads increased notably towards the end of the quarter, reaching 162 in the final week. Active users showed a steady increase, peaking at 1.5K in the last week of June.

For more detailed insights and data, visit Sensor Tower.